How mobile phones change the way we live

In this report we look at the impact of the mobile phone on three major areas of our lives – society, family & relationships and work.

It is hard to believe that the mobile phone is now 21 years old. This is a generation, a whole section of society. People born since 1985 have never known life without a mobile phone. We have called these people Generation Mobile. Through Mobile Life we have identified five other new tribes or groups of mobile phone users. We have called them Phonatics, Practical Parents, Fingers & Thumbs, Smart Connecteds and Silver Cynics.

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