Companies partner to become first to offer purchase of kid-appropriate phones and airtime with virtual currency

SmartyCard(TM), the online games service for tweens that lets them earn their favorite rewards through one flexible virtual currency, today announced a strategic partnership with kajeet(TM), the cell phone service made for kids. Starting today, tweens can unlock and redeem SmartyCard points for kajeet's popular pay-as-you-go mobile phones from the SmartyCard catalog of real and virtual rewards. SmartyCard and kajeet now offer parents a new way to encourage responsibility and underscore the importance of education before giving mobile privileges to their kids.

"Everyday, we talk to another family that wants to provide incentive phone privileges utilizing SmartyCard's learn-stuff-earn-stuff approach. Both SmartyCard and kajeet are designed to provide family friendly services to tweens while ensuring just the right amount of parental controls and safety," said Chris Carvalho, general manager, SmartyCard. "This is just another example of SmartyCard helping parents reinforce the universal values of hard work and goal achievement while at the same time providing ample motivation for children to learn by providing a highly sought after reward."

Market research from Yankee Group shows that 54 percent of tweens ages 8 to 12 will own cell phones within the next three years. This trend provides a great opportunity for companies like kajeet to find new and interesting ways to introduce cell phone services to tweens.

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