The Psych Files podcast, a top ten podcast in the iTunes Higher Education list (with over a million downloads), released an iPhone application designed specifically for high school and college students. The application, entitled "BrainNmonX" (the title is a mnemonic for "Brain Mnemonics"), uses the keyword mnemonic technique to create crazy and memorable images to help students memorize the functions of parts of the brain - one of the tasks psychology students often find difficult.

"Memorizing the parts of the brain is always a challenge and mnemonic devices can give a student a big advantage" says Britt. "The hardest brain part to create a mnemonic for was the hypothalamus, but when I came up with an image of a group of llamas being fed through a hypo ("hypo-the-llamas") I thought that image might be just wacky enough to be memorable". That image, along with another in which Sigmund Freud is pictured literally tearing his pants off, have lead to a lot of sales and positive feedback from students and teachers alike.

Press Release link